At your next editorial meeting, perhaps you could discuss a small amendment to your house style to use a better notation for f-numbers. The '' notation you use confuses a lot of people into thinking that aperture is measured in units of F. Hasselblad gets it right. In their release above the refer to 'The XCD 135mm f/' and so on. This is easy for people to understand as a formula, where 'f' is the focal length. I discussed this once with one of your staff (as I remember, Richard) who agreed that the 'f/' notation is clearer, but said he couldn't do much because it was your house style. Maybe you could change your house style?
A small point maybe, but anything that makes it easier for people to understand should be welcomed.
Sorry, a bit OT here, but just seeing the contrast between what you wrote and Hasselblad's release brought it to mind,